Mobile UX · Shopping discovery
Making Shop easier to find in Alle
Three ways into shopping, each for a different reason.
Alle helps people put outfits together. I designed three entry points to Shop for people who want to browse, discover what’s available, or buy something related to an outfit they like.
Shop was tucked inside outfit details
Alle opened with styling prompts and advice. The bottom bar named Ask Alle, Wishlist, and You. To find products, someone had to open an outfit’s details and notice the Shop tab inside.
The assessment reported that 20% of users knew about the Shop flow. Its interview summary described people missing the detail page or stopping before they reached Shop. I worked on making each entry point easier to recognize in the moment it’s useful.
20%Shop awareness reported in the assessment
Give Shop a permanent tab
I added a labelled Shop tab alongside Ask Alle, Wishlist, and You. Someone who already wants to browse can go straight to recently searched styles or trending collections.
Making Shop the default would put a catalogue ahead of the styling help people came for. The extra tab gives shopping a visible home and keeps Ask Alle as the starting point.
Show what Shop is for on Home
A tab names the feature. I used the Fresh Threads banner to show what someone might find there. The Shop Now action leads to the catalogue, and the styling assistant stays directly below it.
The banner takes up space above Ask Alle. I’d check whether people still find their usual styling shortcuts just as easily.
Keep the shopping action with the outfit
I put a shopping bag beside the wishlist heart on outfit suggestions. It opens Shop inside the outfit’s details so the products still relate to the original inspiration.
Product chips inside every answer would interrupt advice with shopping. The bag gives someone a choice when an outfit catches their eye. I’d test whether people can tell it apart from the save action at a glance.
Thread suggestion
Outfit details
Three ways into Shop
Tap Shop in the bottom bar to browse without choosing an outfit first.
What I would test next
I delivered high-fidelity screens for all three paths. I’d start by testing whether someone can find Shop from Home, then whether they can get from a Thread outfit to a related product without losing their place.